We are delighted to announce that Market Resource Partners will be joining our event this September in Belfast.
MRP is a global provider of marketing intelligence, software and services. Founded in 2002, the company has since grown into a market leader. MRP has 12 offices and covers 100 countries around the globe. They are wholly owned subsidiary of First Derivatives plc, a global service provider in the technology sector.
Market Resource Partners advanced Delta Marketing Cloud
Market Resource Partners offers Delta Marketing Cloud. This innovative platform offers a powerful integration of data, software and services to give companies an edge in identifying, engaging and driving sales prospects.
Delta Marketing Cloud uses MRP’s Delta Prelytix to analyse billions of companies’ buying-intent sessions. Prelytix creates profiles of what buyers are looking for, their location, the company size and industry. It combines this information with internal web logs, previous buying behaviour and MRP’s voice-verified intelligence. This is used to score prospects and reveal what stage of the buying journey these prospects are in. Prelytix offers more accuracy than any other predictive analytics platform available. This is integrated in the Delta Marketing Cloud, enabling marketing groups to identify and nurture prospects in real time before they even talk with a sales rep.
MRP’s Delta Interactive module pushes the right content to the right prospects at the right time, based on what Delta Prelytix uncovers. This is seamlessly integrated into the Delta Marketing Cloud. High impact direct mail, white papers, case studies, videos, webinars and other marketing collateral are delivered to prospects, guiding them to a client’s sales team.
MRP uses proprietary technology and advanced algorithms to help companies execute B2B programmes with precision. Clients rely on MRP to deliver the insights they need to sell more effectively to their key target markets.